Press releases & content distribution
We help startups and online businesses turn expertise into visibility through research-backed content, press releases, and strategic distribution.
What we do
1.1Visibility
Press + DistributionGet seen by journalists, editors, and the search engines your customers use. We write and distribute so your announcements land where they should.
Authority
Content + ResearchEstablish credibility in your category with research-backed articles and thought leadership that earns trust before a sale happens.
Reach
DistributionGo beyond your existing audience. Wire distribution, guest posts, and industry publications put your story in front of the right readers.
Discoverability
SEO + AEOSurface in search results and AI answer engines. AEO and SEO content structured for both Google and the LLMs your buyers consult.
Services
1.2Press Release Writing
01 — Press Release Writing
Professionally written press releases in journalist-standard format. AP Style, inverted pyramid structure, no marketing language in the news section. Quotes that sound like real people said them.
Best for — Product launches, funding announcements, partnerships, milestones, data releases.
Press Release Distribution
02 — Press Release Distribution
Strategic distribution through established wire services, selected for relevance not volume. We match your announcement to the channels where it has the best chance of pickup.
Best for — Companies wanting media visibility with genuine news value.
SEO Content
03 — SEO Content
Research-backed long-form articles built to rank in search and genuinely serve readers. No keyword stuffing. No AI slop. We identify real reader intent, assess competition, find gaps, and write something better.
Best for — SaaS companies building organic traffic, technology businesses targeting informational queries.
AEO Content
04 — AEO Content
Content structured to surface in AI-powered answer engines — ChatGPT, Perplexity, Google AI Overviews, Bing Copilot. The emerging discovery channel your competitors haven't optimized for yet.
Best for — Companies targeting informational and comparison queries in AI search.
Research-Based Articles
05 — Research-Based Articles
Long-form articles built on original research, curated data, or industry intelligence. Designed to earn links, establish authority, and give readers something genuinely worth reading.
Best for — Companies with proprietary data, founders with genuine insights, teams building topical authority.
Thought Leadership
06 — Thought Leadership
Content positioning founders and executives as credible voices in their industry. A specific, defensible point of view. Evidence or experience behind the claim. Not press releases in opinion format.
Best for — Founders building personal brand, executives targeting media opportunities.
Founder Content
07 — Founder Content
Ghostwritten posts, articles, and newsletters for founders and operators — in your voice, for your audience. We capture how you think and write so it sounds like you, not an agency.
Best for — Technical founders with ideas and limited time, bootstrapped operators, indie hackers.
Industry Reports
08 — Industry Reports
Original research documents designed to generate press, earn links, and establish authority. Full report, executive summary, data guidance, launch press release, and distribution recommendations included.
Best for — Companies with access to data, agencies building category leadership.
Working with us
1.3DIY PR
- Hours lost writing instead of building
- No wire access or media relationships
- Formatting mistakes kill credibility
- Releases read like ads, get ignored
- No idea where it was published
Traditional Agency
- Retainers before any work starts
- Discovery calls, kickoff calls, sync calls
- Weeks of onboarding before a draft
- Junior staff writes, senior name bills
- Scope creep priced by the hour
Draft & Wire
- Flat quote, pay per deliverable
- Email-only. Zero meetings
- First draft in 2–3 business days
- Written by the people you hired
- Distribution report with real links
Simplicity at our core
1.4Process
2.1Brief
Tell us what you need via email. We ask the right questions to understand your announcement, audience, and goals.
Write
We research, write, and refine. You receive one polished draft to review — no back-and-forth, no calls required.
Deliver
Final deliverable in Google Docs, formatted and ready to use — or we distribute it for you through wire services.
Every deliverable ships with
Distribution reach, not guaranteed editorial coverage.
Common questions
3.1We write the release (or refine yours), then distribute it through established wire services matched to your announcement — selected for relevance, not volume. You receive a report with links and placements.
Pickup is when an outlet publishes or syndicates your release. Distribution guarantees reach across the network; pickup depends on genuine news value. We optimize for relevance, and report actual placements back to you.
Writing is 2–6 business days depending on the piece. Distribution is 1–2 business days after you approve. The exact timeline is stated in your quote before work begins.
Correct. Everything runs over email — brief, drafts, revisions, and delivery. Clear written communication, no scheduling overhead, no time-zone friction.
Payment is due before work begins. We accept PayPal invoices, international bank wire (Wise), and USDT (TRC-20). For projects over $500, a 50% deposit starts the work.
One round of revisions is included on every deliverable. Additional rounds are available, and a significant scope change may need a revised quote.
Get a Quote
4.0Direct
hello@draftandwire.comProtocol
No calls. Response within one business day. Everything in writing — brief, drafts, revisions, delivery.
Payment
Pay before work begins.